*We also offer a version of this concentrate in the PVBLEND section.
It is not a strong flavor, since ethyl maltol won't dissolve in PG at higher concentrations. It is used as a mild sweetener and smoother for harsh flavors. Our Sweetener is sweeter than the Cotton Candy.
The description calls this a mild sweetener and flavor smoother and that is exactly what I use it for. It doesn't have a strong cotton candy taste or smell, again - exactly as described. I do add an awesome cotton candy flavor that puts you right next to the cotton candy machine at a carnival that I add to this flavor to bump it up when I need an actual cotton candy flavoring for vaping. I will continue to buy this cotton candy - it's the perfect way to sweeten your flavors without giving your juice that artificial sweetener taste.